What We Do

818 provides comprehensive campaign support. 

We are with you every step of the way throughout your campaign. While we specialize in well-organized and clearly messaged direct mail programs, our team of experienced campaign professionals are equipped to help you with everything from texting, to fundraising, to strategic planning. 

We believe that effective mail should be not only beautiful, but it also needs to portray the candidate’s personality and ideals in an interactive, interesting way. We can help you reach the right people, in the right way, and at the right time.

How We Do It — Together

Our client interview process, combined with time spent with you on the campaign trail, gives us a unique perspective on the strengths, challenges, and the personality of your campaign. We know there is no replacement for on-the-ground experience in your constituency so we will make every effort to join you in your district so we can get to know the people your campaign needs to win over. If needed, we will conduct polling to solidify or confirm your campaign priorities. 

Together, we will determine an appropriate mail target universe using two different voter file sources. With this knowledge we begin the process of designing and writing your mail pieces.

  • Strategic Planning

    The key to a winning campaign is good planning: make yourself recognizable as a brand, use clear and concise messaging, dig into the data to build an appropriate target voter universe. We can help craft a new brand, work with your established brand, or rework a brand that is no longer working for you. We will help build your target “universe”, and work with you and your support staff to define your campaign priorities. No matter where we start, we end will finish with a solid brand and a plan which we can turn into a winning reality — together.

  • Messaging

    After a plan comes a message. What matters to you? What are your personal priorities? What are your political priorities and goals? We will help you refine your message and bring it into clear focus for both you and your target voters. Targeting is key. We use two different voter databases and polling (when needed) to guide messaging that speaks to the right people, at the right time, in the right way.

  • Paid Media

    Mail and digital work hand in hand with your earned and owned media. At 818 we specialize in mail that moves and digital that inspires. We want your voters to feel something when they get your mail. From unique designs and sizing to clear copy, to QR links that link to campaign websites and videos; our goal is to make your communications as dynamic and interactive as possible.